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VebBIMI: Hosted BIMI Services

Brand Indicators for Message Identification, or BIMI, is a standard that uses your brand presence to give your email more credibility. By affixing the logo of your brand on the emails you send, it acts as a second level of verification to let your customers know it’s genuine.

One-Click BIMI DNS Record Implementation

With VebBIMI, getting your very own BIMI-based logo isn’t just easy, it’s fast. All you need to do is upload your logo image with a single click and BOOM! You’re done! We will take care of the rest.

How does BIMI work?

To implement BIMI, you first need to enforce your existing DMARC policy by setting it to either reject or quarantine.

After successfully enforcing DMARC you can avail of the advantages of BIMI in your organization’s email domain! Similar to any other email authentication standard, BIMI resides in your domain as a text (TXT) record.

The BIMI record(s) resides in the “_bimi” space of your DNS with the default BIMI record being “default._bimi”. The text part holds the identifier of the record version (v=BIMI1), URL to the logo (l=), and URL to the logo certificate (VMC) if available (a=).

A complete BIMI record would look like the following:

default._bimi IN TXT “v=BIMI1;l=https://url.to/your.file.svg;a=https://url.to/certificate.pem”

The Need for BIMI and Visual Verifications

It is purely human nature to rely on things that can be visually verified. BIMI sets itself apart from typical email authentication protocols like DKIM, SPF, and DMARC by allowing email senders to display their brand logos as a mark of visual verification that can have the following benefits:

4 Easy Steps to Start Your BIMI Journey

To get started with BIMI the following steps are required:

Understanding BIMI logo requirements

Implementing DMARC at an enforcement policy

Converting your BIMI logo to SVG tiny 1.2

Creating and publishing your BIMI record in the DNS

Getting the BIMI Blue Checkmark Icon in Google Mail

Google recently launched its new feature for all domains that have BIMI implemented – announced the display of a blue tick against the sender’s name and logo in the receiver’s inbox.